The Influence of Peer Influence and Economic Literacy on Concert Ticket Purchase Intention: The Mediating Role of Celebrity Worship
DOI:
https://doi.org/10.55927/ijsd.v5i2.21Keywords:
Peer Influence, Economic Literacy, Celebrity Worship, Purchase Intention, Experiential ConsumptionAbstract
This study investigates the effects of peer influence and economic literacy on purchase intention for Blackpink concert tickets, with celebrity worship as a mediating variable. A quantitative approach was applied using survey data from 348 Blackpink fans in Indonesia. Data collection was conducted through online questionnaires and analyzed using PLS-SEM. The findings reveal that peer influence significantly affects both celebrity worship and purchase intention, while celebrity worship also has a significant effect on purchase intention. However, economic literacy does not significantly influence purchase intention. In addition, celebrity worship mediates the relationship between peer influence and purchase intention. These results indicate that social interaction and emotional attachment play a greater role in shaping concert ticket purchase intention than rational economic considerations
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