Business Assistance for MSMEs in Increasing Production and Sales of Gambir Traditional Snacks, A Specialty of Sumenep Regency

Nova Manda Amelia; Nanda Yudistio; Syalinda Nur Azizah; Miftahul Ulum; Rendian Saputra; Adi Wahyudi; Selviana Ulfa; Siti Cholifatul Choir; Alvina Sofia Fajrin; Melissa Fellicia Shirati Nurdiana; Zayidah Amatillah Aziziyah; Fadilah Sriwahyuni; Aprilya Dwi Yandari

doi:10.55927/ijsd.v5i3.22

Authors

Nova Manda Amelia Universitas Wiraraja
Nanda Yudistio Universitas Wiraraja
Syalinda Nur Azizah Universitas Wiraraja
Miftahul Ulum Universitas Wiraraja
Rendian Saputra Universitas Wiraraja
Adi Wahyudi Universitas Wiraraja
Selviana Ulfa Universitas Wiraraja
Siti Cholifatul Choir Universitas Wiraraja
Alvina Sofia Fajrin Universitas Wiraraja
Melissa Fellicia Shirati Nurdiana Universitas Wiraraja
Zayidah Amatillah Aziziyah Universitas Wiraraja
Fadilah Sriwahyuni Universitas Wiraraja
Aprilya Dwi Yandari Universitas Wiraraja

DOI:

https://doi.org/10.55927/ijsd.v5i3.22

Keywords:

MSMEs, Gambir, Assistance, Production Improvement, Marketing

Abstract

This study aims to develop strategies to increase the production and sales of Gambir snacks, a typical product of Sumenep Regency, through business assistance to MSME actors. It uses a qualitative approach method through observation, interviews, and documentation techniques. The results of this study indicate that business assistance through product quality training, packaging improvement, and digital marketing (Shopee, Instagram, TikTok, Facebook) can strengthen the marketing and production aspects for Ayien MSMEs while still applying the 4P strategy (product, price, promotion, place). Meanwhile, basic financial recording training contributes to the improvement of financial management for Ayien MSMEs. The implementation stages in this study are preparation by the group, the first visit implementation, determination of the title and problem-solving, submission of the article title, the second visit implementation, and the final visit for socialization and assistance. The results show that after mentoring, production capacity increased by about 30%, the product distribution network expanded to online platforms, and the financial record-keeping system became more structured and standardized

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